LANCO: Update on “Love Runs Deep” campaign with Purposity (Audio)

LANCO: Update on “Love Runs Deep” campaign with Purposity (Audio)

Recently a significant lyric from “the touching song” (American Songwriter) sparked the launch of the band’s “Love Runs Deep” movement through the non-profit mobile app, Purposity. Calling on the generosity of their fans, “Team LANCO” fulfilled over 100 needs for one Nashville family from Metro Nashville Public Schools (MNPS) who lost everything in the March tornadoes.

Brandon Lancaster: The “Love Runs Deep” campaign that we did with Purposity ended up being such an incredible thing, you know. The initiative was just to start with one family, a mom and daughter who lost everything in the tornadoes, and through this app if we could get 100 essential items for them to start rebuilding. And it was just such an encouraging thing, we put those needs out there to be met through the app. And I know that times are tight right now for everybody and it’s hard to give, and I was honestly a little nervous about that, but those needs ended up being met within like a week. That was such an incredible thing and it just is- At the end of the day during these times, it shows you that people really do have such good in them and we all want to help our neighbor, and so it really was an encouraging thing during these times for sure.

LANCO continues to pave its course after the the success of their 2x Platinum multi-week radio chart-topper “Greatest Love Story” and critically acclaimed GOLD hit “Born To Love You.” The five-man band’s No. 1 selling debut and coming-of-age album, HALLELUJAH NIGHTS , made LANCO the first Country group to debut on the Billboard Top Country Albums charts at No. 1 in 10 years. The new music from the ACM “New Group of the Year” follows multiple nominations from from the CMT, CMA, ACM, AMA, and iHeartAwards, while Lancaster became the first member of a group to ever win NSAI’s “Songwriter/Artist of the Year.” Critics continue to be impressed with the chart-topping band’s persistence of “bringing a combustible mix of romance and live-for-the-moment joy” (Journal Courier). For more information on LANCO visit www.lancomusic.com .

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Media Contacts:
Courtney Beebe/Allen Brown
Sony Music Nashville
[email protected] / [email protected]

Elice Cuff
The GreenRoom
615-242-7444
[email protected]

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