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LANCO: Living The Dream

If someone wrote a story about a guy in an unsigned band selling hotdogs, who just happen to see a big time music producer walk by his stand, and that hog dog guy stopped the producer, who was so impressed that he asked the hot dog guy and his band mates to come by and play for him, and when they did, the producer would say “Let’s make a record” and that record would lead to that band getting signed, start playing some of the biggest music festivals in the world, make an album, and have a single on the radio which everyone is loving–you’d say “that never happens!” Let me introduce you to LANCO. Lead singer Brandon Lancaster says that a chance meeting with record producer Jay Joyce directly led the band to where they are now, and having their single “Greatest Love Story” on country radio. Brandon shares “I noticed a guy walk who I recognized by the name of Jay Joyce, who is a producer Nashville. He had worked on all kinds of acts that I love from Eric Church, to Little Big Town, to even Cage The Elephant. When I saw him walk by, I closed down my register, and introduced myself, really just as a fan more than anything. And we kind of just started talking about music and he asked me ‘so you’re an artist, a writer, what are you doing?’ I was like ‘yeah, I’m in a band, and I write.’ He was like  ‘you guys should come by and play me some music some time.’ So, a few weeks later the band went in there and set up there in a circle, and started playing him some music. We got about four songs in before he just said ‘all right, let’s cut a record.” LANCO is living the Nashville dream!

audio  Brandon from LANCO shares the story of how a chance meeting with producer Jay Joyce, led to getting a record deal. (1:30)
“I was working in arena in downtown Nashville selling hotdogs at a concession stand, and I was working my register when I noticed a guy walk who I recognized by the name of Jay Joyce, who is a producer Nashville. He had worked on all kinds of acts that I love from Eric Church, to Little Big Town, to even Cage The Elephant. When I saw him walk by, I closed down my register, and introduced myself, really just as a fan more than anything. And we kind of just started talking about music and he asked me ‘so you’re an artist, a writer, what are you doing?’ I was like ‘yeah, I’m in a band, and I write.’ He was like  ‘you guys should come by and play me some music some time.’ So, a few weeks later the band went in there and set up there in a circle, and started playing him some music. We got about four songs in before he just said ‘all right, let’s cut a record. Let’s just do it, let’s cut a record.’ So, we cut a record a couple months later, and then we had this record, and didn’t really know what to do with it, we didn’t have a label or anything like that, we just had this music. So, we got ourselves an RV and hit the road, and just start playing to anyone is willing to listen, and then we just kinda built this underground following and this fanbase. We had a show in Nashville that was going to be an independent single release and some people from Sony came out, the President, and some A&R people, and after the show, we walked off stage and in our green room they’re hanging out there, and said they were paying attention and loved what we did, and want to be a part of it, so they offered us a deal after that. The rest is history.”