KAT & ALEX RELEASE “GIRA DE DESAMOR (HEARTBREAK TOUR)” & share their story of sign with Sony Music Nashville (Audio & Video)
WATCH THE LYRIC VIDEO NOW HERE
ALEX: Signing with Sony Music was an absolutely incredible and crazy experience that happened during the quarantine.
KAT: And it was over zoom, which was insane.
ALEX: We got on the zoom call with Randy Goodman and everybody on the Sony team and played some music for them did a little bit of talking and then they said right they’re like well what do we got to do to get you to sign the dotted line? So-
KAT: I was like crying already said and as soon as he said ‘are you guys ready?’ And we were like ‘Whaaaat?’
ALEX: So that’s our zoom signing story right there.
KAT: I remember just looking at Alex and just being like, what the heck just happened and I remember just being in shock I don’t think we spoke or said any words after he said that. We were just like immediate extinction for me was crying. I started crying I think you started speaking first.
ALEX: Yeah, I actually don’t even remember that’s how crazy it was. It’s kind of like all just a blur. Look anybody says ‘hey, I want to sign you to Sony Music’ that’s that’s just an OH MY GOD right there.
KAT: Yeah, It was a dream come true.
NASHVILLE, Tenn. – Rising Country-Latin duo, Kat & Alex have released “Gira de Desamor,” the Spanish version of their latest track, “Heartbreak Tour,” today. “Gira de Desamor” was written by Kat & Alex and produced by Brad Hill (Maren Morris, Brothers Osborne) and is the duo’s first release entirely in Spanish, following their debut single “ How Many Times,” that featured a Spanish chorus.
Listen to “Gira de Desamor” now HERE and watch the lyric video HERE.
Growing up, Kat and Alex both spoke Spanish exclusively until first grade. Kat was raised in Miami and is a first-generation American from a Cuban family, and Alex is of Puerto Rican descent, originally hailing from Northwestern Georgia and later moved to Miami. Their familial experiences and musical tastes consisted of exposure to both Country and Latin music, which they have taken inspiration from to create their unique sound. Now with “Gira de Desamor,” they continue to pay homage to their Latin heritage and bring a new life to “Heartbreak Tour.”
“Since we first began Kat & Alex, it’s been extremely important for us to include our Latin heritage in our music,” says Kat & Alex. “‘Heartbreak Tour’ was the first song we released written solely by the two of us, so it only made sense to take those lyrics and translate the song fully into Spanish. ‘Gira De Desamor’ takes our personal story of ‘Heartbreak Tour’ and opens the song up to a whole new audience.”
“Desde que comenzamos Kat & Alex, siempre fue muy importante para nosotros incluir nuestra herencia latina en nuestra música,” dicen Kat & Alex. “‘Heartbreak Tour’ es la primera canción que escribimos juntos y tiene mucho sentido de traducirla al Español como ‘Gira de Desamor’ donde tomamos nuestra historia personal de ‘Heartbreak Tour’ y la compartimos con nuestra audiencia hispana.”
“Heartbreak Tour” was originally released in April, and upon its release, the song quickly garnered attention from the likes of American Songwriter, Billboard, CMT and The New York Times who dubbed the song “an earnest power country slow-burner.”
Earlier this month, Kat & Alex were named CMT’s Next Up Now Artist of the Month for June 2021. CMT premiered the music video for “Heartbreak Tour” on CMT Music and CMT.com and is on rotation throughout the month of June. Watch the video now HERE .
ABOUT KAT & ALEX
For as much as Kat & Alex embody classic country stylings and values, the Nashville-based duo also rewrite the rules altogether with a Latin twist. The husband-and-wife pair shake up country with full-bodied soulful delivery, inventive live instrumentation, and bilingual lyrics, introducing themselves as outliers with just the right amount of outlaw glee. Before their paths finally crossed, Alex worked as a police officer for two years and logged time as a social media influencer for Harley Davidson Corporate in Milwaukee, WI, before he created art around Miami as “Space Cowboy .” Meanwhile, Kat honed her voice and took advantage of any opportunity to perform. She witnessed Alex sing one day, and the two forged an eternal bond after one date. They appeared on American Idol before returning home to focus on writing and recording original music. In 2020, they signed to The AMG for management and inked a publishing deal with Warner Chappell between numerous sessions with producer Brad Hill [Maren Morris, Brothers Osborne]. Kat & Alex made their official debut with the single “How Many Times” and its accompanying Spanish Version. Right out of the gate, it gathered 7.9 million Spotify streams as they claimed coveted real estate on playlists such as “Hot Country” and “New Boots ” in addition to placements on Latin playlists. Amassing nearly 20 million streams independently and receiving acclaim from Billboard,CMT, and more, they introduce a scorching signature style in 2021 with new music for Sony Music Nashville ignited by “Heartbreak Tour.”
KatandAlex.com | Facebook | Instagram | TikTok
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For more information, please contact:
Emmie Reitzug
Sony Music Nashville
[email protected]
Luke Burland, Stephanie Estrada
BB Gun Press
[email protected], [email protected]