This Wednesday at the CMT Music Awards Jake Owen is nominated in a brand new category called Social Superstar Award.

  Jake Owen talks about the importance of artists using social media to connect with their fans. (:27)
“In today’s day in age, I think it’s important to really utilize those platforms and use ’em to your best ability because it’s our one way of connecting with the fans out there. And that’s all they want to do! They…yeah, they love our music, but they really want to connect to us as human beings. That’s what we are. That’s why I think people love country music is we’re real people singin’ about real situations, and if they can compound that with kind of grasping a hold of who you are as an artist and person, and you reach out to them, it multiplies tenfold.”