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This month, Carrie Underwood launched her new line of women’s lifestyle fitness apparel and accessories, called CALIA (pronounced Kah-LEE-ah), with products that Carrie says are meant to offer just the right blend of function and fashion for a woman on the go. (AUDIO INFO BELOW)
- CALIA is available exclusively at DICK’S Sporting Goods stores nationwide, as well as online at CALIAStudio.com.
- Carrie is currently on the radio with her new single, “Little Toy Guns,” from her album, Greatest Hits: Decade #1, available everywhere you find great music, including here, on iTunes.
Carrie Underwood talks about her new line of women’s lifestyle wear, CALIA by Carrie Underwood. (:48)
“CALIA is a clothing line that I’ve partnered with DICK’S Sporting Goods, and we’ve basically just had this big team, team of people — mainly ladies — very strong, awesome women, working on this kind of fitness lifestyle brand. And it’s something that I’m really proud of because, even me, going shopping and trying to find clothes, it was kind of like, either they were super technical and not very attractive (laughs), or they were pretty, but they didn’t really do what I needed them to do as far as being able to go work out. So, I think we’ve really bridged the gap, and we have things that are just really well made and great pieces that women will feel good about wearing.”
Carrie Underwood says that her CALIA line is meant to be more than just “workout clothes” for women. (:17)
“We call it a lifestyle brand so they can get things done during the day that they need to get done. They can work out in the morning, they can go and meet their friend, they can go to the grocery store, they can pick up their kids, all in the same outfit. So it’s something that I think people are gonna be really excited about. I know I’m excited.”