MATT STELL: RELEASES “THAT AIN’T ME NO MORE” MUSIC VIDEO (AUDIO)
Man, we had such a blast shooting the “That Ain’t Me No More” music video. We got to go out onsite at a concrete plant and really kind of tell the story of the song visually. We kind of took a little bit of a cinematic approach to trying to tell the story with a little bit of dialogue at the start, and then we kind of let the song do the talking and just try to paint the most vivid picture that we could, and I think we came up with something really cool.
NASHVILLE, Tenn. — RECORDS Nashville/Arista Nashville Platinum singer-songwriter Matt Stell is continuing to hone his creative craft with the release of his new music video, “That Ain’t Me No More.” Matt made his acting debut in ” If I Was A Bar” last year, playing 13 different comedic characters in the hilarious clip. This week, he expands his range with a more cinematic role in the debut of his “That Ain’t Me No More” official music video, premiered this week on YouTube HERE, following an exclusive interview with TV and radio host Cody Alan.
Directed by Dustin Haney and filmed in the Nashville area, the moody video for “That Ain’t Me No More” follows Matt’s character as he attempts to overcome a troubled past, turn over a new leaf and come to terms with the fact that his ex-girlfriend has moved on to someone new. The cut opens with Matt trying to get a job at a concrete plant, something not unfamiliar to Matt who worked construction at home in Arkansas prior to making it in music.
“I can’t wait for people to see the video. It tells the story of the song in a really interesting way,” says Stell. “It got me back on a job site working like I used to do before I moved to Nashville. In the video I also get my heart broken by a beautiful girl, which I know a thing or two about. I got to do some acting in this video—technically it’s only one line (actually five words) but I didn’t mess it up so that’s a win. I’m proud of this song and I’m proud of this video! Check it out!”
Tune in to CMT’s Hot 20 this weekend, March 27-28, at 9A/8C for an exclusive behind-the-scenes look from the set of his music video.
“That Ain’t Me No More” is quickly rising on the country radio charts, and is the follow up to his back-to-back No. 1 singles “Prayed For You” and “Everywhere But On.”
The “atmospheric power ballad” (Rolling Stone) is written by Hardy, Hunter Phelps, Smith Ahnquist, Jake Mitchell and Nick Donley and co-produced by Matt with Ash Bowers. “That Ain’t Me No More” delivers Matt’s first new music since October’s Better Than That EP. The Arkansas native is one of only seven debut country artists in the last five years to have their first two singles top the charts. Matt has amassed 390 Million cumulative streams to date and has certainly earned his spot as one of only five performers selected to Country Radio Seminar’s 2021 New Faces of Country Music class.
ABOUT MATT STELL:
With 390 Million cumulative streams across his catalog to date, Matt is adding to this tally with his newest single, “That Ain’t Me No More,” the follow up to his back-to-back No. 1s, Platinum-certified track “ Prayed For You” and Gold-certified ” Everywhere But On.” As one of only seven debut country artists in the last five years to have their first two singles top the charts, Matt will celebrate these successes having been named to Country Radio Seminar’s 2021 New Faces of Country Music class.
In 2020, Stell kicked off the year with a performance on “Good Morning America,” leading into his first headlining tour. He started Penned Up – his hugely successful eight-week Instagram-live series, was the first-ever artist to receive a virtual plaque from the RIAA for “Prayed For You,” one of NSAI’s 10 “Songs We Wish We’d Written,” and performed the National anthem for NASCAR and NFL events. In October he released his new EP, Better Than That. Co-produced by Stell with Ash Bowers, the eight-song EP includes the recently released “If I Was A Bar,” and its innovative music video filmed during quarantine, where Matt played all 13 characters. Matt was also featured on “Over Yonder,” a collaboration with viral sensation and Christian rapper Lathan Warlick, which powerfully blends hip hop patriotism with a call for unity.
The 6’7” Arkansas native has come a long way from playing college basketball for Drury University and making the choice to head to Nashville instead of Cambridge, MA where he was accepted into Harvard University’s Extension School Pre-Med program. Following his dream of writing and performing, the self-taught vocalist and guitar-player made the move to Music City in 2014, landing a publishing and management deal with Wide Open Music and a record deal with music industry powerhouse Barry Weiss’ RECORDS Nashville/Arista Nashville. Stell has received “Ones To Watch” shout-outs from multiple partners, including Vevo DSCVR, MusicRow’s Next Big Thing, CMT Discovery Artist, YouTube Music Artist on the Rise and more.
Learn more at mattstell.com, Twitter, Facebook, Instagram,YouTube @MattStellMusic.
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Media Contacts for Matt Stell:
Emmie Reitzug
Sony Music Nashville
[email protected]
Monarch Publicity
Cindy Hunt / Heather Conley / Taryn Pray