LANCO: Update on “Love Runs Deep” campaign with Purposity (Audio)
Recently a significant lyric from “the touching song” (American Songwriter) sparked the launch of the band’s “Love Runs Deep” movement through the non-profit mobile app, Purposity. Calling on the generosity of their fans, “Team LANCO” fulfilled over 100 needs for one Nashville family from Metro Nashville Public Schools (MNPS) who lost everything in the March tornadoes.
LANCO continues to pave its course after the the success of their 2x Platinum multi-week radio chart-topper “Greatest Love Story” and critically acclaimed GOLD hit “Born To Love You.” The five-man band’s No. 1 selling debut and coming-of-age album, HALLELUJAH NIGHTS , made LANCO the first Country group to debut on the Billboard Top Country Albums charts at No. 1 in 10 years. The new music from the ACM “New Group of the Year” follows multiple nominations from from the CMT, CMA, ACM, AMA, and iHeartAwards, while Lancaster became the first member of a group to ever win NSAI’s “Songwriter/Artist of the Year.” Critics continue to be impressed with the chart-topping band’s persistence of “bringing a combustible mix of romance and live-for-the-moment joy” (Journal Courier). For more information on LANCO visit www.lancomusic.com .
###
Media Contacts:
Courtney Beebe/Allen Brown
Sony Music Nashville
[email protected] / [email protected]
Elice Cuff
The GreenRoom
615-242-7444
[email protected]