LANCO: ACM-WINNING GROUP LANCO RELEASE NEW MUSIC VIDEO FOR UNDERDOG ANTHEM “RIVAL”

NASHVILLE, Tenn. — Double-PLATINUM Arista Nashville band LANCO released their new music video “Rival” earlier this week.  The first track from the band’s upcoming sophomore album, which already boasts over one million streams, follows their No. 1 selling and critically-acclaimed debut, HALLELUJAH NIGHTS. In the music video directed by Peter Zavadil and filmed in Nashville, LANCO brings together a diverse crowd from all walks of life who have overcome judgement cast by others. They amplify the power of unity by bulldozing through defeating moments together alongside a compelling live performance.

“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” said the band’s Brandon Lancaster. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”