LANCO is working on their debut album with famed music producer Jay Joyce, and lead singer Brandon Lancaster says that it’s Jay’s style that leads to capturing special songs, like their single “Greatest Love Story.” Jay, who’s worked with everyone from Carrie Underwood, Zac Brown Band, Eric Church, Thomas Rhett, Little Big Town, to Cage The Elephant, and Emmylou Harris, had one simple piece of advice for LANCO…sound like you. Brandon explains, “there were times recording vocals when I may have stretched myself kinda too thin and my voice kinda started giving out or there was a crack and we’d be doing take after take and I would immediately be ready to kinda start over and I’d be like ‘okay, my bad’ and he’d say ‘nah, it’s good’ and I’d be like ‘but there was that crack and the vocals were scratchy’ and he’d be like ‘yeah, it sounded like you’. If we wanted perfect vocals we could just get a session vocalist in here but no one can replicate that. No one can replicate that moment. That’s what the recording process is, it’s trying to capture a moment.” Fans are now creating their own special moments with the song “Greatest Love Story”– You can check out the video for the song by going to LANCO Music dot com, or just click right HERE

  Brandon from LANCO explains what it’s like to record music with producer Jay Joyce. (1:19)
“Jay (Joyce) is really good about in the recording process making sure that the moment is just honest, it’s not about being perfect it’s just about be honest. When you’re recording take you’re trying to record this experience, this feeling, this emotion. However that’s done whatever makes its way onto the track you know that’s what happens. A lot of the times it may be an imperfection there were times recording vocals when I may have stretched myself kinda too thin and my voice kinda started giving out or there was a crack and we’d be doing take after take and I would immediately be ready to kinda start over and I’d be like ‘okay, my bad’ and he’d say ‘nah, it’s good’ and I’d be like ‘but there was that crack and the vocals were scratchy’ and he’d be like ‘yeah, it sounded like you’. If we wanted perfect vocals we could just get a session vocalist in here but no one can replicate that. No one can replicate that moment. That’s what the recording process is, it’s trying to capture a moment. Yeah, whether it’s background noise. Whether there were times we were doing gang vocals and someone might be laughing and you’re like ‘awh shoot we gotta do that again’ and it’s like nah we gotta keep it in there cause you guys are having fun. You have to keep that laughter in there. And so throughout our music if you listen there are little moments throughout the whole thing where you can tell it’s not robots doing it, it’s some guys in a room having fun making music.”